Tigsit Assefa: The £400 single-use Adidas shoe that is smashing marathon records | The Independent
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How Adidas Outran Nike With Its $500 'Super Shoe' - WSJ
Nike and Adidas are racing each other toward a sub-2 hour marathon - The Boston Globe
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Adidas' new record-breaking marathon super shoe takes technological arms race to new level - ABC News
Adidas promotes London Marathon sponsorship | Campaign US
Adidas tests upper limit of running market with $685 'ultra-supershoe', World News - AsiaOne
Tigist Assefa and her £400 single-use Adidas super shoe rocks marathon world
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Adidas Puts Its Best Foot Forward with Experiential Campaigns. | Innovate - Experiential marketing agency
Is 'sub-two-hour' Nike marathon attempt just a clever marketing stunt? | Athletics | The Guardian
Why Are the New Adidas Running Shoes Banned? - InsideHook
Tigist Assefa and her £400 single-use Adidas super shoe rocks marathon world
Adidas Apologizes For Congratulating 2017 Boston Marathon 'Survivors' : The Two-Way : NPR
Adidas — Patrick Wells
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How Adidas Recovered From Their Boston Marathon Marketing Blunder | by Your First 100k | Better Marketing